Despite being long criticized for their less than ethical nature in regards to company and employee treatment, Uber has continued to dominate the transportation networking market. However, with the majority of passenger traffic coming through Uber, drivers have no choice but to succumb to the will of the transportation company behemoth. Until now, that is.

Juno is the (self-proclaimed) knight in shining armor coming to the aid of drivers in distress. Touting itself as the “Anti-Uber”, Juno hopes to become the first driver-friendly ridesharing company in the field. Currently, Juno boasts a commission rate of 10% along with a tipping element, compared to Uber’s minimum 20% commission without the possibility of a tip. To further entice drivers, Juno has promised equity for workers, setting aside 50% of their founding shares for drivers.

The founder and brain behind the company has publicly spoken out against Uber, stating, “Uber is an ethically broken company.” His name is Talmon Marco. He is the founder of Viber, which he sold in 2014 for $900 million. “You have to make sure you have sufficient funding,” he says. “We’ve been blessed that we don’t have to start from zero, which is a definite advantage compared to your average entrepreneur.” This huge financial safety net is a large part of the reason Juno has more than a shot at usurping Uber.

So, with lower commission, company equity, and a 24/7 customer service line, drivers should be flocking to the new ridesharing service. Not so fast — Juno only accepts drivers with a 4.7 or higher rating on Uber. Ruthlessly poaching many of Uber’s best drivers, Juno looks to be dead set on becoming the gold standard of transportation. "Happier drivers can provide a better service," said Christian Noske, a principal at BMW i Ventures. "The dynamics in New York can change very fast."